CV-19 Insights

With the rise of e-commerce and the increasing dominance of mobile devices, “omnichannel” is a top-of-mind topic for retailers and CPG manufacturers alike. Shoppers now demand the convenience of shopping how, when and through which channel they prefer. For CPGs and retailers, embracing the omnichannel challenge means maximizing your growth and profitability.

Recent statistics underscore the omnichannel opportunity. According to FMI, online grocery shopping nearly doubled in the last three years – from 16% in 2015 to 28% in 2018. And it’s only going to grow in the coming years. Gone are the days of coupon clipping when consumers can find their shopping discounts conveniently on their smartphones. In fact, the proportion of shoppers who download grocery store apps has increased by almost 50% in the past couple of years.

With consumers demanding the option to shop whenever, however and wherever they want, what has your company done to ensure that you make the most of every omnichannel interaction?

• Are you maximizing on-shelf availability to delight both your in-store shoppers and ‘click-and-collect’ consumers?
• Are you maintaining inventory in a way that positively impacts revenue growth? Or, are you leaving money on the table?
• Is your current tech-stack able to process multiple data streams in an integrated view for real-time, predictive analysis and forecasting?

These are vital questions for CPG manufacturers and retailers to ask themselves in the year ahead when evaluating their omnichannel strategy, to ensure that they are maximizing their sales growth. Check out our recently developed Omnichannel Infographic to learn more about how to embrace the omnichannel challenge, so you can grow, profit and rule.